The New York Times > Sports > Pro Football > Sports Media and Business: Dances With Networks: It's the N.F.L.'s Turn

I'm wondering if overexposure will ever hurt the NFL. The biggest thing with the football season is that is is over for a 6 months of the year and there are no games, just free agents and the draft. Not that the anticipation doesn't make for a better season though. I personnaly don't like changing too much, but the quest to maximize profits are too much. I do wonder if it will bite them in the butt.