Swing Is Still King At the Polls: "It is a sign of a thinking electorate"

I agree that swing voters are still the ones that matter, but the line about the thinking electorate is fantasy. If anything, voter apathy is at an all time high (see voter turnout trends over the last 50 years). They don't think about elections or care about how government is running. They do care about their kids and house, but are having trouble connecting the two. That's why folks vote against their economic interests. They're so rich (relatively) that they don't care anymore.

If they thought about elections, they'd care who was running their city governments and worry about why their congressman has only worked 100 days in the last year. They only care about images and bombardment from adverts and media. I would love Mr. Penn to do a poll on who the thinking voters are, even self-identified. Politicians would learn a lot.