Not Everyone Wants Channel That’s All Big Ten, All the Time - New York Times

This model for the Big Ten Channel is going to be a disaster. The only way anyone is going to want this stuff is if they went to one of the schools. Even then I doubt there are many crazy Indiana football fans. They only thing that would make this great is if they totally lowered costs and went to the Internet for distribution. With this type of long tail for on-demand sports, everyone can be happier. There's no way that I want to pay for Big Ten games that I already get or have no interest in watching.